Century 21 Finds World’s Worst Garage Band

Century 21, the company I work for as a Realtor has a new marketing campaign in which they feature a really, really crappy garage bad making all kinds of terrible noise as a reason to move. I've seen all kinds of marketing pitches and ad campaigns in this business, but this is a new one for me.



To coincide with summer concert season, Century 21 has launched a social media campaign to sniff out the worst garage bands globally who are terrorizing neighborhoods with their awful music.  The idea for the campaign is that if someone lives near one of the world's worst garage bands, Century 21 can help you move.

Century 21 selected four finalists, from South Florida to the United Kingdom (who they say wanted to be on the list too), and has unveiled videos of each of the bands this week on social media channels. Each short video showcases the band's "special talents," Century 21 notes. Also, each of the videos end with the message: "If you live within earshot, we'll help you move immediately."

To view the worst of the worst, use the hashtag #WorldsWorstGarageBand on social media. Century 21 is having the public vote for a winner. Voting is open through July 29.

Source: RealtorMag Online
http://realtormag.realtor.org/daily-news/2015/06/11/century-21-finds-world-s-worst-garage-band?om_rid=AAFmZk&om_mid=_BVeejGB9CnYC8V&om_ntype=RMODaily